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ARRI: Impression
Project type
Advertising
Role
Art Director
Location
Hong Kong
Date
Feb 2023
Collaborating on a global commercial campaign for ARRI, I served as Art Director alongside Director O Sing Pui. The project involved a unique visual juxtaposition: capturing Hong Kong’s vast natural landscapes against the intricate detail of my bespoke film set miniatures. My role focused on ensuring a seamless aesthetic transition between the macro world and the miniature, showcasing the technical latitude of ARRI’s cinematography.
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